Freelance Google Analytics 4 Consultant
GA4 has the potential to provide transformative insights for your business. The problem is, most companies don’t know how to use it. I audit, set up and customise GA4 to give brands access to the insights that matter.
Google Analytics Services
GA4 audit and configuration
Using a robust, detailed 50-point framework, I audit Universal Analytics, GA4 and Google Tag Manager accounts to make sure the data you’re collecting is reliable, informative, and built around the needs of your company.
Measurement strategy
Tying your digital analytics implementation back to business objectives is critical for deriving meaningful insight. I help brands define what matters most to create frameworks for measuring brand progress.
Dashboards & Automation
If you’re struggling to make sense of large, disparate sets of marketing data, my custom Google Data Studio dashboard solutions can help you make sense of range of data sources, from CRM to Social, into a single, easy-to-read dashboard.
Common GA4 questions I help answer
How do I know if my GA4 data is reliable?
The sad fact is, most companies (even large ones) make important marketing and website decisions based on poor-quality data. My Google Analytics 4 audit framework allows me to find critical issues in your implementation and provide crystal clear guidance on what’s required to create a reliable analytics foundation.
Can GA4 help me understand why users aren’t converting?
Without some custom tracking, Google Analytics isn’t all that helpful when it comes to understanding conversion blockers. However, it can be incredibly powerful when it’s customised to track the interactions on your site that matter. I’ll work with you to define a measurement framework built around your business and user goals, then customise website tracking to align with the framework using .
How do I understand the impact of my marketing using GA4?
In today’s increasingly cookieless world, it can be challenging to understand the impact your marketing is having on your bottom line. I work with teams to develop campaign tagging guidelines and custom dashboards that track the impact of marketing on the metrics that matter most to your company.
“We are delighted with the service provided by Angus and We Are Engines. Our Google Analytics account is now well structured from which we can run reports easily, with a range of goals and events in place to monitor key performance areas more effectively.”
— Mark Hoban, Careers Wales
Interested? Let’s talk
Book a free 30-minute consulting call using the form below or drop me a email at hello@weareengines.com