Experienced digital strategist and facilitator

Professionally accredited UX/UI Designer and Strategist with 10 years’ experience delivering marketing, innovation and design solutions for companies like Standard Life, Phoenix Group, HCA, Timorous Beasties, Highland Park, Begg x Co, S4C and many more.

How I can help

I can help you better understand user needs, facilitate co-design sessions and develop prototypes for testing, as well as help train your team in how to do these things themselves.

  • I use qualitative and quantitative methods to help you understand what makes your customers and prospects tick.


  • I help teams ensure the products and services they’re building align with well evidenced user needs, avoiding scope creep and feature bloat.

  • Over the years I’ve taught literally hundreds of people how to better make data-informed decisions, leverage website analytics and conduct qualitative user research.

  • Drawing on collaborative tools like the Strategy Process Map and Value Proposition canvas, I help teams create and validate new propositions.

Fancy a chat?

If you’ve got a digital challenge you need help solving, get in touch