Strategist, User Researcher and Facilitator

Professionally accredited UX/UI Designer and Strategist with 10 years’ experience delivering marketing, innovation and design solutions for a range of startups, non-profits and blue chip companies.

How I can help

I can help you better understand user needs, facilitate co-design sessions and develop prototypes for testing, as well as help train your team in how to do these things themselves.

  • I use qualitative and quantitative methods to help you understand what makes your customers and prospects tick.


  • I help teams ensure the products and services they’re building align with well evidenced user needs, avoiding scope creep and feature bloat.

  • Strategy doesn’t have to be overly complex. In fact, good strategy is deceptively simple. I can help you create one that’ll work.

  • Drawing on collaborative tools like the Strategy Process Map and Value Proposition canvas, I help teams create and validate new products, services and business ideas.

Fancy a chat?

If you’ve got a challenge you need help solving, get in touch.